WHOLESALE - Home Sweet Soul
Wholesale — Home Sweet Soul
Handmade Afrocentric home decor and gifts, made in the UK. For independent retailers.
Are you a gift shop, lifestyle boutique, museum shop or cultural concept store looking for handmade pieces with real soul and a story your customers want to tell? You're in the right place.
Home Sweet Soul is a Black-owned, UK-made Afrocentric home decor and gifts brand. We make hoops, mirrors and gifting pieces that celebrate African heritage — bold, joyful, rooted, and one of a kind. Every piece is made by hand in our studio, designed for the woman who wants her home to reflect who she is.
The work moves quickly in the right shops. It earns its place on the shelf because it doesn't look like anything else on it.
About Home Sweet Soul
Home Sweet Soul was founded on a single idea: it's not just decor, it's identity.
We make handmade Afrocentric home decor and gifts for the woman who wants her home to celebrate who she is — rooted in heritage, joyful, intentional, and entirely her own. Every piece is designed to spark confidence and joy in the woman who carries it home, and to bridge the African continent and its diaspora through the cloth she puts on her wall, the gift she gives her sister, and the home she comes back to herself in.
Bold. Joyful. Rooted. One of a kind.
Why retailers stock Home Sweet Soul
One of a kind, every time. Every Ankara piece is genuinely unique. Your customers get something they can't find anywhere else, not even back in our own shop.
A story that sells itself. This isn't African-inspired. It's African-made-and-carried-forward, by a Black British founder on her own heritage journey. The story holds up in conversation, on a shelf card, on Instagram. No tokenism, no apology.
Made in the UK. Short lead times, no overseas shipping waits, no customs surprises. You order it, we make it, it lands.
A line that earns repeat customers. The pieces are gifting-led, so they move at birthdays, Mother's Day, Black History Month and Christmas — and your customer comes back for the next one.
Black-owned, heritage-rooted, intentionally made. The kind of brand your store is proud to carry, and the kind of brand your customers come looking for.
Press & recognition
Stockists
If you're an independent retailer in the UK or internationally and you'd like to carry Home Sweet Soul in your store, we'd love to hear from you. Order through Faire above, or get in touch directly.
look like anything else on it.
The wholesale line
Our wholesale range is built for retailers who care about distinctive curation. Every piece is handmade. Every piece is one of a kind. Nothing is mass-produced and nothing repeats.
Ankara compact pocket mirrors — Hand-covered in authentic Ankara fabric, double-sided with a standard and magnified mirror. Strong till-point gifting that moves on impulse and earns word of mouth.
Ankara covered buttons — Available in three sizes: 22mm everyday, 28mm statement, 38mm home decor. Sold by the pack. Popular with independent haberdasheries, sewing studios and lifestyle stores.
More pieces joining the range soon — Including our decorative wall mirrors, available to selected stockists.
Each piece is made using cloth shared between our studio and a small circle of partnered UK dressmakers — a closed-loop practice between makers, where the same fabric moves between hands rather than being set aside. Intentional, not wasteful.
Order on Faire
All wholesale orders are placed through our Faire shop, where the full assortment lives with current stock, lead times and 50% retailer margin.
[Shop Home Sweet Soul on Faire →](INSERT FAIRE DIRECT URL)
New to Faire? Sign up through the link above and you'll unlock 60-day payment terms and free returns on your opening order with us.
Trade enquiries
Prefer to talk before you order, or want a copy of the current trade sheet? Email Kerry directly at info@homesweetsoul.co.uk or find us on Instagram @homesweetsouldesigns.
We're a small studio and we answer everything ourselves.
