B2B / Wholesale

Handmade Afrocentric home decor and gifts, made in the UK. For independent retailers.

Shop wholesale on Faire 

Are you a gift shop, lifestyle boutique, museum shop or cultural concept store looking for handmade pieces with real soul and a story your customers want to tell? You're in the right place.

About Home Sweet Soul

Home Sweet Soul is a Black-owned, UK-made Afrocentric home decor and gifts brand that was founded on a single idea: It's not just decor, it's identity.

We make hoops, mirrors and other gifting pieces that celebrate African heritage — bold, joyful, rooted, and one of a kind. Every piece is made by hand in our studio, designed for the woman who wants her home to reflect who she is.

Shop wholesale on Faire 

Why retailers stock Home Sweet Soul

  • One of a kind, every time. Every Ankara piece is genuinely unique. Your customers get something they can't find anywhere else, not even back in our own shop.
  • A story that sells itself. This isn't African-inspired. It's African-made-and-carried-forward, by a Black British founder on her own heritage journey. The story holds up in conversation, on a shelf card, on Instagram. No tokenism, no apology.
  • Made in the UK. Short lead times, no overseas shipping waits, no customs surprises. You order it, we make it, it lands.
  • A line that earns repeat customers. The pieces are gifting-led, so they move at birthdays, Mother's Day, Black History Month and Christmas — and your customer comes back for the next one.
  • Black-owned, heritage-rooted, intentionally made. The kind of brand your store is proud to carry, and the kind of brand your customers come looking for.

Order on Faire

All wholesale orders are placed through our Faire shop, where the full assortment lives with current stock, lead times and 50% retailer margin.

Shop Home Sweet Soul WHOLESALE on Faire

New to Faire? Sign up through the link above and you'll unlock 60-day payment terms and free returns on your opening order with us.

Trade enquiries

Prefer to talk before you order, or want a copy of the current trade sheet? Email Kerry directly at info@homesweetsoul.co.uk or find us on Instagram @homesweetsouldesigns.

We're a small studio and we answer everything ourselves.